MANFAAT PERSONAL BRANDING & PROFESSIONAL NETWORKING UNTUK HIRING DECISION PADA MEDIA LINKEDIN BAGI PERUSAHAAN

Abstract

Most of the large companies in Indonesia have implemented online recruitment as a recruitment method
because it is considered to save costs, time and effort in the recruitment process. This study uses descriptive
data types collected through documents available on the linkedin web, companies and users or applicants.
To ensure that the data is appropriate as REQUIRED, triangulation is carried out, to test the validity of the
data by utilizing the sources, methods, investigators, and theories used. The results of this study prove that
appropriate personal branding, professional networking and professional networking provide benefits for
applicants and companies in recruitment. For companies, if the data and information listed by applicants
on LinkedIn is not appropriate, then the purpose of online recruitment has not provided optimal results,
saving costs, time and effort in the recruitment process. So the company needs to be observant in seeing
and knowing the applicant's information and the applicant must present complete and up to date
information. So companies must improve the screening process in the recruitment process with LinkedIn
media by utilizing the tools provided by LinkedIn to simplify the recruitment process, and be able to search
for and find the prospective employees needed to improve effective hiring decisions